The relationship between Core Web Vitals and SEO
RUMvision's very first, so-called "podcast" is a reality. Together with Sasha Lazarchuk (SEO manager) at YOYABA, we talk about the relationship between Core Web Vitals and SEO. Over the years there has been a lot of confusion about this and it is sometimes quite difficult to find truth. Many different topics are covered, including user experience, different types of data, tools you can use, reporting from Core Web Vitals and how to communicate all of this to stakeholders.
Below is the video with timestamps forwarding to Youtube. We enjoyed the conversation ourselves and hope you may get something out of it too!
Big thanks to Sasha and YOYABA! ❤️
SEO is basically UX for me. It's about the users and the user experience.
Sasha Lazarchuk, SEO manager at YOYABA
In this conversation, we share our take on things and what we think about them and have experienced in the field. Should you have a different view on things I would love to have the conversation with you!
Timestamps and chapters
- 00:00 Introduction and Background
- 03:10 Technical SEO and Core Web Vitals
- 06:13 Optimizing Core Web Vitals
- 11:40 Setting Goals for Core Web Vitals
- 15:08 Reporting on Core Web Vitals
- 19:11 Dealing with Unexpected Changes
- 22:08 Impact of Core Web Vitals on Rankings
- 25:24 The Importance of User Experience in SEO
- 27:49 Prioritizing UX and SEO for Core Web Vitals
- 29:41 The Influence of Gen Z on User Experience
- 30:13 The Negative Impact of Slow Websites on User Experience
- 32:10 The Overlapping Relationship Between SEO and Core Web Vitals
- 33:34 Prioritizing Pages for Core Web Vitals Optimization
- 35:34 The Role of Technical SEO in User Experience
- 40:59 The Importance of Transparency in SEO Reporting
- 42:45 The Value of Technical SEO in Improving User Experience
- 45:38 The Importance of Iteration in Sustaining Core Web Vitals
- 48:53 The Need for Real-Time Monitoring and Tools in Web Performance
Takeaways
- Optimizing Core Web Vitals can be part of technical SEO.
- Reporting on Core Web Vitals is crucial for communicating with stakeholders.
- Maintaining good Core Web Vitals requires ongoing monitoring and optimization Core Web Vitals are important for both SEO and user experience.
- Technical optimization plays a crucial role in improving Core Web Vitals and rankings.
- There is an overlap between SEO and UX, and both should be prioritized.
- Gen Z users value fast and user-friendly websites.
- Tools like Google Search Console, Screaming Frog, SEMrush, Ahrefs, and RUMvision are useful for measuring and improving Core Web Vitals.
- Transparent communication with clients about the impact of Core Web Vitals on user experience and business revenue is essential.
- Real-time monitoring and fixing of web performance issues is valuable.
- Data from tools like Google Search Console may have a delay, so using real-time monitoring tools is beneficial.