Track and block


There are several options with things you want to track. For example, by default we track mobile, desktop and tablet. However, many websites have little tablet traffic so you could turn these off.

Ignore traffic

Should you have a lot of bot traffic on your website, you can exclude it so that you only see the experience of your actual visitors without it being skewed by bots.

Browser detection

By default, we’re only doing modern and thus quick browser detection, but you can enable advanced options.

Additional tracking

All parameters will be tracked, but only keys, in order to protect privacy. You can control your own settings for your country, the language of the page, and user behavior.

Custom query string values

You can specify exact keys to also collect their associated values. Be sure to never use keys that could contain Personally Identifiable Information (PII).

Identify and anonymize PII data

PII could still be added to particular (often utm) parameters by other (marketing or third) parties. We advise replacing any potential PII data with new expressions that are relevant to your activities and audience. Email addresses automatically add a first identifier.