Web performance improvements often come from small, incremental gains. Better caching, fewer requests, smaller files. Every once in a while though, a new platform feature shows up that makes you pause and think: why has this not been mainstream already?
The srsltid auto-tracking parameter already caused SEO havoc amongst site owners using Google Merchant Center. But issues aren't stopping there.
Round-Trip Time (RTT) is a crucial metric in web performance that measures the duration for a signal to travel from a client to a server and back, directly impacting Time to First Byte (TTFB) and overall loading times.
We are seeing an interesting change in the way digital marketing works right now, especially with Google Ads and how they work on IOS14+ devices. The change is based on a strange search term called "gbraid," which began showing up in our data from some clients around April.
We now know Google Ads and other ads services are impacting your TTFB. Does this apply to Twitter links as well?
We all know them, in-app browsers. Some people are happy to continue browsing in them, while others prefer to opt straight into their familiar browsers. Whether this is for privacy or pagespeed reasons.
Visitors arrive at your website or webshop from various sources. One of those sources is probably google ads, facebook ads or another source that uses a query string. But beware: these campaigns and ads you have running can impact the user experience negatively.