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  • How A/B testing impacts your Core Web Vitals and pagespeed

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    • reading time ±4 minutes

    A/B testing with anti-flicker or async-hiding snippets raises concerns about its impact on Core Web Vitals. This article examines the relationship between client-side A/B testing, Google Optimize, and performance metrics like First Contentful Paint, Largest Contentful Paint, and Time to First Byte. By understanding these connections, website owners and developers can optimize their testing strategies to enhance performance and user engagement.