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Google launches four brand-new experimental ad metrics in CrUX. How long does it take before they show up in RUMvision? Well... not that long 😉

Everyone prefers to have a single score so they can easily understand where they stand. In our niche, Lighthouse is the best example. So we copied that idea, but then based on pagespeed numbers of your real users.

It’s 2026 and we are still talking about optimizing web performance. You might think, haven’t we solved this by now, is every site not fast by default? And the answer to that: no definitely not. And passing Core Web Vitals? Just means you did not frustrate most of your users.

"Your site is slow" – four words no Hyvä developer wants to hear, yet only 51% of Hyvä shops achieve good Core Web Vitals scores. After years of optimizing Magento performance, we've identified the common issues preventing stores from reaching their full potential. In this guide, we'll explain not just what to fix, but why things fail in the first place. Your journey to better Core Web Vitals – and happier customers – starts here.

As FID is being removed from Google interfaces, endpoints and libraries, we will need to align accordingly. The calculation of our UX score will be reshaped as well.

We have an INP date. And this doesn't only mean that FID stops being a Core Web Vital metric. FID is facing more consequences and will never be the same again. Here's what to expect.

We have some exciting news to share with you! After taking your suggestions and feedback into account, we've been hard at work developing a new release that we think you'll love. And it's live right now!

Wow, a new Core Web Vitals tool in town? That sees the historical data of Core Web Vitals of your website (or your competitors)?!😉Yup, that's right! Google launched the new API (CrUX History API) and that's something to celebrate because now our extra 𝗳𝗿𝗲𝗲 tool can show you data for the last 6 months.

Google offers free Core Web Vitals data from real visitors. Why isn't that enough to get a good oversight of how your webshop is doing?

We can use Google public data to somehow get an idea of the performance of platforms. For free. But there are challenges though when trying to do this. For example when a platform isn't just a website or webshop builder, but maybe both.