You may have received a notification in Google Search Console that certain sites are having Interaction to Next Paint problems (INP). In this article we'll help you find the solution and pass Core Web Vitals on INP .
Our data shows that the question should actually be: by how much? And a bad Time to First Byte will even impact both user engagement and Core Web Vitals, via the First Contentful Paint and Largest Contentful Paint metrics. This happens because Google Ads will add a redirect for tracking purposes once a user clicks. Add inefficient caching rules on top of this, and you've got yourselves expensive traffic that is less likely to convert.