
When NOT to use Google Lighthouse
There are numerous tools available for measuring the speed of your website, making it difficult to choose. This article explains why you should not always rely on the most popular tool, Google Lighthouse.

There are numerous tools available for measuring the speed of your website, making it difficult to choose. This article explains why you should not always rely on the most popular tool, Google Lighthouse.

We reached a significant milestone earlier this month: we are now one year into our paying subscriptions! So, what has happened in the past year? Let's look back on the good, remarkable and the lessons we learned. Spoiler alert: there were 500 iced coffees and over a 100 "Lighthouse is stupid memes" involved.🧋😉

Pagespeed is more nuanced than a single number. Google's Core Web Vitals containing 3 metrics is perfectly illustrating this. In this blogpost, I will try to describe why it is important to look beyond a single score.
Everyone prefers to have a single score so they can easily understand where they stand. In our niche, Lighthouse is the best example. So we copied that idea, but then based on pagespeed numbers of your real users.

A ton of ideas may sound familiar to you. Likewise, we as a team have a lot of ideas we want to implement. We have been busy the last few months creating new features in RUMvision! Read about the features we've included in our summer release!

When should a third party actually execute their JavaScript? Right away or later in time? We leave that up to you!

You probably landed on this page after Pagespeed Insights told you that you have failed the Core Web Vitals assessment. And now you might be wondering why this is. In this article, we will discuss the possibilities and how you'll soon be able to pass on your Core Web Vitals.

Good news! The Interaction to Next Paint will replace the FID as a Core Web Vital per March 2024. Just like first input delay (FID), the Interaction to Next Paint puts focus on the responsiveness of the webpage. To understand how fast your page visually responds to user input, throughout the page's life cycle, Interaction to Next Paint records the latency of all interactions. The Interaction to Next Paint of the page is the highest value of those interactions - or a close approximation of the highest value for pages with many interactions.

Are you tired of feeling like you need a translator every time you read about Core Web Vitals? Don't worry, you're not alone! From FID to LCP, and everything in between, it can feel like you're decoding a secret message from a spy movie. But fear not, after this post you can join our secret club!

We are seeing an interesting change in the way digital marketing works right now, especially with Google Ads and how they work on IOS14+ devices. The change is based on a strange search term called "gbraid," which began showing up in our data from some clients around April.

Last week, Google published an update wherein they announced their plan to remove page speed, SSL certificates, mobile experience, and more from their ranking systems. Everyone got totally confused. Is CWV not a ranking factor? Then later that week, they updated their story again. What's been happening, and should you care?
Google Chrome's version 112 brings a significant update to the Largest Contentful Paint (LCP) metric, which will now ignore images with very low content relative to their display sizes. This change aims to improve the accuracy of LCP measurements and help web developers optimize their websites' performance. In this article, we will discuss the changes in LCP and how they may affect a site's metrics.
In recent years, the focus on web performance and user experience has increased significantly. Core Web Vitals are a set of metrics developed by Google to evaluate website performance and user experience. These metrics are key to improving your website's search engine rankings, which in turn leads to better visibility and higher traffic. In this article, we will dive deep into Core Web Vitals, their respective thresholds, and their impact on web performance and search engine optimization (SEO).

A/B testing with anti-flicker or async-hiding snippets raises concerns about its impact on Core Web Vitals. This article examines the relationship between client-side A/B testing, Google Optimize, and performance metrics like First Contentful Paint, Largest Contentful Paint, and Time to First Byte. By understanding these connections, website owners and developers can optimize their testing strategies to enhance performance and user engagement.

We have some exciting news to share with you! After taking your suggestions and feedback into account, we've been hard at work developing a new release that we think you'll love. And it's live right now!

Wow, a new Core Web Vitals tool in town? That sees the historical data of Core Web Vitals of your website (or your competitors)?!😉Yup, that's right! Google launched the new API (CrUX History API) and that's something to celebrate because now our extra 𝗳𝗿𝗲𝗲 tool can show you data for the last 6 months.

Cumulative Layout Shift (CLS) is a critical Core Web Vital that measures user experience on websites. It measures the visual stability of a page, or in other words, how much the layout of a page changes while a user is trying to interact with it. A high CLS score can lead to a poor user experience and decreased conversions. In this blog, we will discuss the causes of CLS, best practices for reducing it, and tools for measuring and tracking CLS on your website.

With Core Web Vitals, real user experience data became popular. And everyone and their dogs started to become acquainted with pagespeed and so-called field data. As field data is based on real user experiences out in the field, it is just another word for Real User Monitoring (RUM).

Elgentos Ecommerce Solutions Elgentos is an Ecommerce agency that focuses on building webshops with Magento 2. They can take care of the entire webshop construction process for you. Wireframing, de

We now know Google Ads and other ads services are impacting your TTFB. Does this apply to Twitter links as well?